Leadership is all about communicating vision. And where vision is concerned, you have to communicate five critical things:
Communicating vision is based on an act of will. Certain assumptions have to be made about the future. The most important thing a leader can do is to articulate the vision, explain clearly the benefits associated with it, and then contrast them to the consequences of inaction.
Nothing can be a priority if everything is. To lead, you need to define what is truly important. You also need to make clear what the organization will not to do and what is not a priority. For example, a nationwide chain of auto parts stores planned to open an average of one new store a month for two years. The CEO told his managers: “We are not considering any mergers or acquisitions. We need to devote all our energy to supporting the new stores.”
Effective leaders take the time to communicate the vision repeatedly, to multiple audiences, consistently over time. It sounds simple. But it takes tremendous energy and dedication.
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