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Marketing

Eight Ways to Expand Business

This tool reveals the major advantages and disadvantages of eight methods for entering into a new business or expanding an old one. This tool is often used in conjunction with “New Market Entry Strategies.” Here are eight ways to expand business: 1. Internal Development Advantages: uses existing resources avoids acquisition cost (especially if unfamiliar with …

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Marketing

What I Learned at Disneyland – Transporting People to a Happier Place Mentally and Emotionally

It got me to thinking that every company needs a similar “transportation” strategy – a strategy for transporting people to a happier place mentally and emotionally.