Components of a Successful Business Plan This tool details the content of a successful business plan. It provides a valuable checklist of information that you will need to gather – and poses questions that savvy investors will ask. Download the PDF – “Pitching Your Business to Potential Investors” Outline 1. Executive summary One or two …
The Science of Persuasion: Six Psychological Factors Every Marketer Should Know Six principles come into play whenever we persuade people to buy our products or services. These six principles lie at the heart of our persuasive skills. Based on the book Influence: The Psychology of Persuasion by social psychologist Robert Cialdini, this tool explains each …
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Pitching Your Business to Potential Investors This tool shows how to pitch your business to potential investors. It shows how to create an executive summary of your business plan, and how to construct a slide presentation and elevator pitch. These are the most important tools you have for pitching your business to potential investors. Download …
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Five Tests of Competitive Advantage This tool provides a clear method for assessing the level of competitive advantage your company enjoys in a particular market segment. It lays out a two-step process that tests each product or service against five proven measures of competitive advantage. Download the PDF – “Five Tests of Competitive Advantage” First, …
How to Build a Brand Triangle Top quality branding campaigns are based on developing what is known as a “Brand Triangle.” The base of this triangle is the Brand Promise, and the two legs of the Triangle relate to Brand Attributes and Brand Personality. This tool provides leaders a way to think about building a …
New Market Entry Strategies Leaders can use this tool to assess options for entering new markets. It looks at market factors and technology factors in determining which of nine entry strategies makes the most sense. This is a valuable tool for technology-based companies in particular. Download the PDF – “New Market Entry Strategies” Instructions For …
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