Aligning Employees Around the Organization’s Core Values


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Developing a high-performing organization starts with defining its organizational core values – the actions and behaviors essential to the organization’s success. To do this successfully, you must engage your employees in a series of conversations about what it means to be a values-driven organization, what behaviors support the core values, and how important employees are in the daily realization of the core values. Here are some techniques we use in aligning employees around an organization’s core values. (1 page)

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Aligning Employees Around Organizational Core Values

Here are some techniques we use in aligning employees around organizational core values.

  1. First, we use focus groups. Managers, supervisors and employees get a chance to discuss the core values and explore what they mean and what behaviors are most important to supporting them. Customer service, reliability, and financial sustainability are three examples of core values that every company needs to explore. We spend time brainstorming and then narrowing the core values.
  2. Second, we work with the senior management team to develop a list of “we statements” that everyone agrees are the behaviors most critical to supporting the core values. This process can take several iterations as the team refines the “we statements.”

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