The Four Types of Intent


SKU: 00045 Category:


Understanding intent is key to improving the quality of communication. This tool describes each of the four types of intent in detail and provides useful tips for people who want to display positive intent. (2 pages)

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The Four Types of Intent

There are four types of intent that underlie all communication: affirming, controlling, defending, and withdrawing. Everyone displays all four types of intent, but the object of excellent communicators is an affirming intent.

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