Purpose: A succinct statement of why the organization exists and what it does.
Core Values: Qualities essential to the organization’s success – like sustainability or reliability.
Vision: A clear statement of a future result or end state that the organization wants to achieve.
Goals: The priorities for realizing the vision, purpose, and values.
Strategies: Key initiatives needed to achieve the goals.
Objectives: Measurable milestones toward achieving the goals.
Actions: Actions taken in support of objectives, with timelines and assignments of responsibility.
Performance Measures: Measures of success tied to the plan, consisting of metrics and targets.
Strategic plan: A document that consolidates these elements into a coherent whole.